More than ever brands are committing to a higher purpose and are using their collective voice for good. While talk about purpose may only now be trending, Vox Media has always been dedicated to creating positive change in the world, by activating a more socially conscious community through its groundbreaking explanatory journalism. Now we’re harnessing that audience, the most effective storytelling formats, and new measurement tools to help brands achieve meaningful impact. You know, that whole don’t talk about it, be about it thing.
Vox readers donated to at least one charity in the past 6 months
Vox readers have participated in community events in the last 6 months
Readers who support brands with clear brand purpose (vs 21% non-readers)
Vox readers have participated in initiatives that seek to change policies (vs 7% non-readers)
Real world impact is the only true measure of a brand’s intelligence (or, as we call it, IQ: Impact Quotient). CSR is no longer a column in your org chart, or a line in your marketing budget. Today, a brand’s value is measured in how it shows up in the world honestly, transparently, and impactfully.
We can no longer only look at how the deeds of brands affect favorability. We must look at a second dimension that measures how their deeds affect audiences’ adoption of the causes or initiatives.
The tools and tactics we use to measure the impact of our programs.
We design IQ campaigns to drive outcomes across the entire measurement framework. We do so by engaging the head (cause/brand understanding), the heart (emotional connection to the cause/brand), and the hands (providing tools that make it easy to participate).
72% of people that viewed a Branded Explainer say they better comprehend the issue.
Brand perception improved 11% for those who viewed a Branded Explainer.
Our proprietary Ad Units perform 12X over industry standard - driving unmatched actions from our audience.
Vox Creative is a team of Strategists, Creatives, Producers, Journalists and makers of all kinds who make work for brands who are putting in the work, powered by the insatiable drive to help brands facilitate change and enable people to take actions that have real world impact.